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It eliminated the paradox of being a company that promoted health and well-being, while selling a product that's a major contributor to preventable health issues

In 2011, cigarette companies spent $8.37 billion on ads and promotional expenses in the United States alone even with tight federal regulations on advertising, according to the CDC

There are many at-home remedies and over-the-counter options available for odor removal, so it's hard to pinpoint what works and what doesn't

Messages like these also speak to the second aspect that researchers found was important to teen audiences: #2 Teens want to be seen as empowered and independent Truth as a name frames the campaign as honest, which automatically frames the tobacco industry as deceitful

"While e-cigarettes may potentially represent a product that can reduce harm for established cigarette smokers," the study authors said, "they may simultaneously contribute to the development of a new population of cigarette smokers."